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Anup Khera
VP and GM of Worldwide, Attentive
The way in which companies talk with customers is altering with textual content messaging instruments opening the door to elevated gross sales and buyer happiness.
The interactive people-driven experiences that come on account of textual content messages which might be despatched between companies and customers are a type of dialog commerce. All of those messages have the potential to construct on the connection between a shopper and the model they’re inquisitive about buying from. The messages are can include restricted time gives, new product bulletins or be extra transactional like sharing when a product has shipped.
Focused, related communication technique
Textual content messaging is extra focused and related than e mail communications, and it’s a wished channel, versus e mail the place customers get a whole lot of emails, they by no means really mentioned they wished. The secret is the precept of consent, which is in distinction to emails the place the common shopper receives a whole bunch of unsolicited emails per day and could be onerous to achieve.
It’s notable, for instance, that in 2021, simply 0.6% of emails had been being clicked on, with textual content messaging proving at the very least 20 occasions more practical for reaching prospects.
Attentive makes use of textual content messages to facilitate communication between companies and their prospects.
Advantages to corporations of all sizes
Attentive is a six-year previous, US primarily based, personalised cell message firm. It gives text-message primarily based communication providers for manufacturers, predominantly in retail and e-commerce. Via its platform greater than over 1 billion messages are despatched and obtained every month. In 2021, the corporate started enabling UK manufacturers to ship textual content messages to their customers.
Attentive makes use of textual content messages to facilitate communication between companies and their prospects. This would possibly contain a advertising message, for instance, or an actual time message to a buyer a couple of transaction. It’s a service that may profit an entrepreneur with a small DTC model, or massive public corporations with billions in gross sales. Customers solely obtain messages from manufacturers that they’ve signed up for, in contrast to e mail or TV promoting.
Enhance in on-line gross sales
The UK has the second highest cell commerce penetration of retail gross sales globally, making textual content messaging a straightforward and apparent solution to attain engaged customers. Getting said with Attentive is fast and simple and prospects can count on to drive roughly $55 for each $1 spent on the platform. Along with elevated income, manufacturers profit from sending their loyal prospects messages they need, leading to extra engagement and elevated lifetime worth.
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